Meet Group Account Director, Conor McKeown
Conor McKeown is a mainstay of McKenzie Partners, having worked for us for over five years. He brings a wealth of experience to the agency and is an expert in the automotive sector. We caught up with Conor to find out more about his work and his thoughts on the marketing and advertising industry.
You’re a Group Account Director at McKenzie Partners. What does your role involve?
End-to-end client campaign and relationship management. Strategy, business marketing solutions, consultation, post campaign reporting and insights, cross-team functionality and support.
What are the biggest changes you’ve seen in your time in the industry?
COVID has changed the way we all operate and view marketing as an agency or business. Clients have done one of two things, pivoted their direction or trimmed their channel mix back to what’s essential. It seems a winner out of this was the rise of BVOD, connected TV and Catch Up TV, showing huge growth aligning with people’s behaviours working from home.
What is the most memorable campaign you’ve worked on while you’ve been here at McKenzie Partners?
Suttons’ EOFY campaigns each year. The sheer volume of creative and fast turnaround makes it unforgettable and rewarding each year.
“I think there is a lot to be said for automating parts of your marketing mix. If done right, it can benefit the client two-fold: it increases their ROI and frees up their agency to focus on more strategic and meaningful tasks.”
You specialise in automotive marketing – how has your approach to marketing this sector changed through the challenges of the last few years?
TRAFFK has provided the platform and tech required to redefine how the industry does Search Engine Marketing. How campaigns were created, structured and optimised for Auto hadn’t changed at all since I started working here in late 2016. However, after the introduction of the TRAFFK ad platform, our campaigns are automated and outperforming any comparable campaigns. This saves us time on the backend and has increased the customer ROI over 30%. I think there is a lot to be said for automating parts of your marketing mix. If done right, and in TRAFFK’s case, it can benefit the client two-fold: it increases their ROI and frees up their agency to focus on more strategic and meaningful tasks.
When you’re not at McKenzie Partners, what do you do to unwind?
Other than spending time with my family, I will hypocritically either be in the pub or in the gym. I believe they are essential to each other’s success!