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Attention: marketing managers – this is why competitions should be in your marketing plan

Attention: marketing managers – this is why competitions should be in your marketing plan

By Michelle Rowling | 24 May 2021

Michelle Rowling, Group Account Director at McKenzie Partners makes a compelling case for the value of competitions. When strategically designed and methodically implemented, competitions can deliver key results, metrics and traction that outperform other marketing channels.  Competitions are so often dismissed by organisations and marketing managers as being mass giveaways, where the only beneficiaries are […]

What does a senior SEM strategist do?

What does a senior SEM strategist do?

By | 21 May 2021

Have you ever wondered about the ads that pop up at the top of a Google search? McKenzie Partners’ Senior SEM Specialist Melvin Mendoza is the one to ask about them. He’s an expert in search engine marketing and has worked in the digital field for over 10 years. We quizzed Melvin about becoming a […]

What does a content director do?

What does a content director do?

By | 21 May 2021

In today’s media landscape, content really is king. With so many platforms available, brands are finding new ways to tell their stories. Anthea England is the content director at McKenzie Partners. She helps clients share their unique perspectives.   In a nutshell, what does a content director actually do? My area of expertise is written […]

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