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McKenzie Partners wins media account for NextSense and launches rebrand campaign

McKenzie Partners wins media account for NextSense and launches rebrand campaign

By Anthea England | 7 October 2021

McKenzie Partners has won the media account for NextSense following a competitive pitch. The first campaign of the partnership centres on their recent rebrand from Royal Institute for Deaf and Blind Children to NextSense. NextSense is a not-for-profit organisation that’s been supporting people with hearing or vision loss for over 160 years. They work with […]

How McKenzie Partners is helping clients make the most of lockdown

How McKenzie Partners is helping clients make the most of lockdown

By Michelle Rowling | 23 July 2021

McKenzie Partners is supporting clients as they navigate lockdown. Michelle Rowling, Group Account Director, shares the latest insights. After a rocky 2020, the latest lockdowns in Australia have dealt businesses yet another blow. We’ve seen this impact first hand, with campaigns put on pause and clients experiencing hits to their revenue. That’s why McKenzie Partners […]

Attention: marketing managers – this is why competitions should be in your marketing plan

Attention: marketing managers – this is why competitions should be in your marketing plan

By Michelle Rowling | 24 May 2021

Michelle Rowling, Group Account Director at McKenzie Partners makes a compelling case for the value of competitions. When strategically designed and methodically implemented, competitions can deliver key results, metrics and traction that outperform other marketing channels.  Competitions are so often dismissed by organisations and marketing managers as being mass giveaways, where the only beneficiaries are […]

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