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How McKenzie Partners is helping clients make the most of lockdown

How McKenzie Partners is helping clients make the most of lockdown

By Michelle Rowling | 23 July 2021

McKenzie Partners is supporting clients as they navigate lockdown. Michelle Rowling, Group Account Director, shares the latest insights. After a rocky 2020, the latest lockdowns in Australia have dealt businesses yet another blow. We’ve seen this impact first hand, with campaigns put on pause and clients experiencing hits to their revenue. That’s why McKenzie Partners […]

Attention: marketing managers – this is why competitions should be in your marketing plan

Attention: marketing managers – this is why competitions should be in your marketing plan

By Michelle Rowling | 24 May 2021

Michelle Rowling, Group Account Director at McKenzie Partners makes a compelling case for the value of competitions. When strategically designed and methodically implemented, competitions can deliver key results, metrics and traction that outperform other marketing channels.  Competitions are so often dismissed by organisations and marketing managers as being mass giveaways, where the only beneficiaries are […]

What does a senior SEM strategist do?

What does a senior SEM strategist do?

By | 21 May 2021

Have you ever wondered about the ads that pop up at the top of a Google search? McKenzie Partners’ Senior SEM Specialist Melvin Mendoza is the one to ask about them. He’s an expert in search engine marketing and has worked in the digital field for over 10 years. We quizzed Melvin about becoming a […]

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