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What does a senior SEM strategist do?

What does a senior SEM strategist do?

By | 21 May 2021

Have you ever wondered about the ads that pop up at the top of a Google search? McKenzie Partners’ Senior SEM Specialist Melvin Mendoza is the one to ask about them. He’s an expert in search engine marketing and has worked in the digital field for over 10 years. We quizzed Melvin about becoming a […]

What does a content director do?

What does a content director do?

By | 21 May 2021

In today’s media landscape, content really is king. With so many platforms available, brands are finding new ways to tell their stories. Anthea England is the content director at McKenzie Partners. She helps clients share their unique perspectives.   In a nutshell, what does a content director actually do? My area of expertise is written […]

Your guide to Catch Up TV advertising

Your guide to Catch Up TV advertising

By Darren McKenzie | 20 May 2021

Darren McKenzie, CEO of McKenzie Partners, gives you the run-down on Catch Up TV. In 2020, flicking between TV platforms was the activity du jour. It was 9Now one minute, Netflix the next, as our demand for content skyrocketed. Unsurprisingly, ThinkTV figures suggest that Catch Up TV consumption was up 26% compared to pre-lockdown numbers. […]

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