Case study
How we helped NextSense
NextSense is a not-for-profit and registered NDIS provider that provides dedicated, innovative, and customised services aimed at breaking down barriers for children, adults and families of people with hearing or vision loss.
Formerly known as The Royal Institute for Deaf and Blind Children, NextSense came to us seeking to drive brand awareness and traffic to their website.
In a nutshell we provided a…
47%
increase in website users
18.9%
decrease in bounce rate
17.5%
increase in goal conversions
The objective
To drive brand awareness and traffic (quality) to the NextSense website.
The process
Throughout the year 2022 we were able to consistently deliver better quality & quantity traffic (users) to the NextSense website, MoM, compared to 2021.
From our initial go-to-market launch, we were able to find key audience, location & product segments that brought greater value for NextSense. Our strategy was to make these segments (audience, location, interests) a major focal point, to drive NextSense key messages that resonated at a higher level (relevancy) from our analysis and learnings of 2021 figures.
To further maximize visibility and conversions, we implemented a cross-channel strategy by leveraging a combination of data-driven media platforms including social (Instagram, FB, LinkedIn), GDN, Search, YouTube and CatchUp. Communication & workshops were conducted to see what has worked and what our quarterly strategy (execution) was within the key digital channels, that offered VALUE to our client.
Overall digital traffic 2021 vs 2022
The result
Overall, NextSense had an overwhelmingly positive year, delivering remarkable results and generating valuable exposure online, which altogether translated into credible and measurable growth for the company.
Key points include:
- Increase in website users by 47.89% (142,399 in 2022 vs 96,288 in 2021).
- The website bounce rate has decreased by 18.96% (28.41% in 2022 vs 35.06% in 2021).
- The goal conversion rate has lifted by 17.56% with a goal completion rate increase of 78.09%.
