TV Ads on Demand: 5 Ways Catch-Up TV Is Changing the TV Advertising Game.
Once upon a time, TV advertising was a straightforward affair. Brands would invest big bucks to get their 30-second spots on primetime television, hoping their messages would reach millions of viewers who were tuned in to the same
Why the Human Touch is More Important Than Ever in AI Marketing
Learn why investing in human talent is key to unlocking the full potential of AI.
How to create engaging social video ads for your business
Video content can be a game-changer for your business. But if you’re going to invest time and money in video you want it to make an impact. We caught up with McKenzie Partners Creative Director Stewart Heaney to
Your Catch-Up TV advertising questions – answered
As the Catch Up specialists, we know there are a lot of questions about how to book Catch Up TV advertising. We asked Divya Poojary, McKenzie Partners’ Group Media Director, to answer the most common questions.
McKenzie Partners wins media account for NextSense and launches rebrand campaign
McKenzie Partners has won the media account for NextSense following a competitive pitch. The first campaign of the partnership centres on their recent rebrand from Royal Institute for Deaf and Blind Children to NextSense. NextSense is a not-for-profit organisation