McKenzie Partners has won the media account for Tiger Brokers following a competitive pitch. The first campaign of the partnership focuses on building brand awareness within the Australian market and establishing meaningful brand interactions.

Tiger Brokers is a FinTech company and online broker with over 9 million registered users and 2 million account holders globally. Tiger Trade is their self-developed trading app that provides the user access to the world’s stock markets, with a vision to make this experience as innovative and user-friendly as possible.

Since its inception in 2014 Tiger Brokers has expanded to Australia, and together with McKenzie Partners, seeks to increase their brand presence by building awareness and establishing meaningful interactions with the brand.

McKenzie Partners has been selected to roll out the brand awareness campaign, which aims to position Tiger Trade as a lifestyle brand that offers a tailored platform experience, low threshold and cost to trade, rich and accessible resources and the ability to invest globally. Tiger Brokers is geared toward younger generations with Millennials and Gen-Z their main audience market.

Darren McKenzie, CEO of McKenzie Partners, says, “We are really excited about taking Tiger Brokers to the next level here in Australia. Our media team has worked extremely hard to get the perfect mix to reach the right audiences for Tiger. The collaboration between the media and the design teams is always an important one, and this was no exception.”

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Cruz Li, Head of Marketing of Tiger Brokers added, “Our mission is to enable Australians to take greater control of their investing opportunities by facilitating cost-effective trading using Tiger Trade. We needed an agency partner that understands our target audience and could produce an effective strategy to engage with them. Mckenzie Partners, through their in-depth understanding of a range of channels, data and technology, demonstrated just that. We expect substantial growth potential in Australia and will work closely with them to build our presence across the region.” 

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McKenzie Partners’ partnership with Tiger Brokers has rolled out the full-suite media and advertising campaign with out of home media, radio and TV, as well as digital, social, activations and experientials. The end goal is to reach a target of new account users and funded account holders within Australia.

About McKenzie Partners

McKenzie Partners is a full-service media, digital and creative agency with clients in the auto, retail, legal and finance industries. McKenzie Partners is a founding member of the IMAA and has been operating since 1999.

About Tiger Brokers

Tiger Brokers is an online broking service and integrated investing platform with 9 million registered users worldwide. They believe everyone should have access to investing and trading and offer the ability to easily access the world’s stock markets. Tiger Brokers (AU) Pty Limited is an ASIC regulated financial service provider (AFSL 300767). Their mission is to help everyday Aussies, from beginners to experts, take full control of their investing journey.