Branding
“Authenticity is key. Research from Stakla found that 86% of consumers say authenticity is a major factor when deciding which brands to support.”
Put your brand in our hands
If you’re launching a new business or seeking a brand refresh, you’ve come to the right place! McKenzie Partners are the branding experts.
Branding is absolutely critical when launching a new business or looking to refresh an existing one. Not only does branding make a memorable impression on consumers, but it allows customers to distinguish you from your competitors. It can also drive leads and impact how people perceive your business.
Branding isn’t just a logo either, it’s an entire suite of branding and marketing materials that build your brand landscape. Think: brand identity, advertising, social presence, tone and even customer service. All of these elements work together to create one unique profile.
When hiring a business to create your brand, you need to use someone that is trusted and understands the process. There needs to be meaning and reasoning behind everything that is used – right down to colour and fonts.
The team at McKenzie Partners have been developing branding for over 20 years!