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McKenzie Partners is a full-service marketing and advertising agency. Founded in 1999, we have the experience to know what really works for our clients. Our talented team has expertise in strategy, creative, digital and everything in between. We can make amazing things happen for your business, so reach out – we’d love to chat.

L1/11-17 Buckingham St. Surry Hills NSW 2010

+61 (02) 9318 6200

Content & copywriting

“Businesses that use their blog to share branded content produce an average of 67% more monthly leads than those who haven’t started one.”

We do words

Our content team is here to make an impact. We can build a broader content-led marketing strategy, craft a brand voice or simply supply copy for a single project. Here is some of the work we do with words:

  • Blogs and news pieces: from thought leadership to interviews to company updates, our copywriters write editorial pieces that you can share across your channels.
  • Digital marketing copy: we know digital. If you need Google search ads or display banners, our copywriters create short, sharp copy that gets clicks.
  • Email: our content writers are experts at crafting clear and compelling EDM content. From attention-grabbing subject lines to persuasive call to actions, we’ve got your email needs covered.
  • Scripts: our script writers get customers to tune in. We turn around radio and TVC scripts quickly, so you can get your messaging in market fast. It’s all part of our end-to-end radio and TV service.
  • SEO: search engine optimisation is one of the most powerful, yet underused, digital marketing strategies. We are experts at producing SEO content – including blogs, optimised website content and metadata. We can help your site rank for the right terms.
  • Social copy: stop customers scrolling on by. Whether you’re after paid or organic posts, we write copy that generates engagement and makes your brand stand out.
  • Strategy: our experienced team can craft a clever content strategy that truly delivers and gets you noticed in market.
  • Website copy: it’s essential that your website copy is spot on. Users will bounce off your site if they don’t understand your offering. Complicated jargon, poorly structured content and typos are not good for business. Our copywriters help build your brand voice and will clearly communicate what your business is all about. We can audit and rework your existing site or work with our web dev team to build a new site from scratch.

Content-led marketing is the way forward. Get in touch to see what our wordsmiths can do for you.


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