Google Premier Partner
To achieve Partner level, agencies need to meet performance goals, spend targets and maintain relevant Google certifications. We are proud to be a Premier Partner – this level is reserved for only the top Partner agencies. That means that when you choose McKenzie Partners, you know your Google Ads account is in more than capable hands.
Google Search Engine Marketing (SEM)
A Google search is an integral part of the customer journey. When customers search, they are effectively asking a question. You want your brand to be the answer. A campaign on the Google Search Network will give you a presence in search results, which is essential for success.
By using the expert team at McKenzie Partners to run your Google Search campaigns, you can expect a lower cost per lead, lower cost per click, an increase in conversion rates and, quite simply, better bang for your buck!
Google Search Network
PPC – Search Engine Marketing
A Google search is an integral part of the customer journey. When customers search, they are effectively asking a question. You want your brand to be the answer. A campaign on the Google Search Network will give you a presence in search results, which is essential for success.
By using the expert team at McKenzie Partners to run your Google Search campaigns, you can expect a lower cost per lead, lower cost per click, an increase in conversion rates and, quite simply, better bang for your buck!
Google Display Network
The Google Display Network helps you reach customers while they’re browsing on websites and apps, watching YouTube videos or checking emails in Gmail.
The Google Display Network allows you to find new customers who may be interested in your products or re-engage customers who have previously visited your site. This a great complement to a Google Search campaign, which gets your brand in front of customers when they are searching for your type of product or service.
With extensive targeting overlays available on every campaign, Display advertising is an important part of the marketing mix.
Google Shopping
Google Shopping is a great addition to a Search campaign for brands with an e-commerce offering. Your products appear in the Shopping tab on Google, in Google search results and on partner websites.
With a product photo and price appearing in your listing, you get better qualified leads landing on your site. Adding that visual element in a largely text-based search results page can really make the difference.
Shopping ads can also give you a better search presence. More than one of your Shopping ads may appear in a search, along with a text ad where relevant. You’ll also get detailed reporting and competitive data.
Shopping ads have, on average, a 30% higher conversion rate than text ads. So, speak with our expert team about how you can get your business on Google Shopping.
Google Shopping
Google Shopping is a great addition to a Search campaign for brands with an e-commerce offering. Your products appear in the Shopping tab on Google, in Google search results and on partner websites.
With a product photo and price appearing in your listing, you get better qualified leads landing on your site. Adding that visual element in a largely text-based search results page can really make the difference.
Shopping ads can also give you a better search presence. More than one of your Shopping ads may appear in a search, along with a text ad where relevant. You’ll also get detailed reporting and competitive data.
Shopping ads have, on average, a 30% higher conversion rate than text ads. So, speak with our expert team about how you can get your business on Google Shopping.
YouTube
As the second largest search engine in the world behind Google, YouTube is a highly effective marketing tool for companies. YouTube advertising offers a unique opportunity to connect with your customer because it’s an engaging ad format that resonates with viewers.
YouTube also offers extensive targeting capabilities – we can reach the right customers by topics, keywords or demographics. Plus, it’s part of the Google Ads platform, so you’ll get detailed insights and reporting on your campaigns.
At McKenzie Partners, we are experts in YouTube advertising and offer an end-to-end service, so get in touch today.
