Radio

The radio experts

Did you know that commercial radio reaches 77% of all Australians? McKenzie Partners are the radio experts. We work with clients to understand their objectives and core customer. Then we determine the best strategy and station to maximise reach and frequency.

Wondering why you should book radio with us, rather than direct with the radio station?

• Knowledge: We are the experts in media buying and planning. We have access to data that will allow us to determine the best radio station for your brand.
• Buying power: We are purchasing media for multiple clients each month, which means we have stronger negotiation power for our clients when it comes to rates.
• Strategy: As with digital advertising, there is strategy involved with radio buying. The right station, right time of day and day of week placement is extremely important.
• Relationships: McKenzie Partners have long standing relationships with our radio reps across all stations. This means we are able to negotiate the best rate and best deal for our clients.
• Distress deals: We all love a sale, and it’s no different with media buying. We get access to last minute unsold inventory which is extremely discounted – we share these deals with our clients and pass on the savings.
• Guaranteed bonus: We fight on your behalf to ensure our clients get maximum exposure through bonus activity.
• Production: Our team are the best at script writing and production. We know what to say and how to say it.

At McKenzie Partners, we can look after your radio needs from end-to-end. If you want to broadcast your brand, then get in touch today.