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McKenzie Partners is a full-service marketing and advertising agency. Founded in 1999, we have the experience to know what really works for our clients. Our talented team has expertise in strategy, creative, digital and everything in between. We can make amazing things happen for your business, so reach out – we’d love to chat.

L1/11-17 Buckingham St. Surry Hills NSW 2010

+61 (02) 9318 6200

Search Engine Marketing (SEM)

“45% of people can’t recognise the difference between a paid ad and an organic search result.”

Be found in a flash with smart search strategy

We are search engine marketing specialists.

We get your brand in front of prospective customers and get you ranking in the right search results.

If you’re after PPC advertising, McKenzie Partners are experts at managing Google ad accounts and have a proven track record of success.

We are a Google Premier Partner, which recognises our expertise and gets our clients market-first advantages. We also have great SEO packages on offer.

Our SEM Services and Google Ads Process

Our SEM agency specializes in delivering exceptional SEM services, including Google Ads management. We understand the importance of a well-crafted SEM strategy, which is why we follow a comprehensive process that ensures our clients achieve their goals.

1st Stage: Conception & Discovery Call

While we got extensive marketing backgrounds and bring technical know-how to the table, nobody knows your business and customers’ unique behavioral patterns more than you do. Our approach is centered around listening to you. This discovery call is designed to deeply understand your business by learning about your target audiences, profit margins, and target cost per acquisition, among other key details essential to build solid SEM/Google Ads campaigns.

2nd Stage: Competitive Analysis & Market Research

At the outset, we acknowledge and respect the competition. To gain a comprehensive understanding of your industry and its key players, we leverage PPC industry-leading software to research and analyze the digital advertising footprints (especially Google Ads) of your key competitors.

3rd Stage: Historical Account Analysis

We consider your historical account data to be a highly prized asset. Our team will expertly parse through your past SEM data to identify meaningful trends that will serve as the cornerstone of our SEM strategy. Conducting a deep historical and competitive analysis is essential to effective Google Ads management.

4th Stage: SEM Strategy & Campaign Build

We pride ourselves on transforming our extensive research and analysis into an exceptional PPC strategy. Our team’s meticulous attention to detail ensures that our SEM/Google Ads campaigns are crafted to maximize profitability and scalability. We’ll also set up tracking tags and pixels to enable analytics reporting.

Final Stage: SEM Campaign Launch & Ongoing Optimizations

Our commitment to your success doesn’t end with the launch of your SEM campaign. We closely monitor its performance, making real-time changes and pivots where necessary. Our proactive approach to campaign management includes conducting A/B split tests on innovative ideas and continuously seeking new opportunities for growth. With our analytical and strategic approach, we’re confident that every client can expect significant improvements in their ROI.

In summary, our full-service agency offers comprehensive SEM services that include Google Ads management, as well as the ability to extend and market across various Google products. With our expertise we can leverage the power of Google’s diverse ecosystem, including YouTube, Local Inventory Ads, Google My Business, Google Display Network, and Google Shopping, to deliver exceptional results for our clients. Our goal is to develop highly effective SEM strategies that maximise profitability and scalability, whilst staying ahead of the competition through ongoing optimisation and continuous improvement.


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