Social media is an essential part of the marketing funnel. It is integral in every part of the consumer journey, from awareness through to conversion. Wondering why you should make social advertising a priority?
- Audience: The 2 billion active users on social media speak for themselves. If you’re not being seen on social, then we can guarantee your competitors are.
- Tailor ads to your business objectives: The beauty of social advertising is that there are multiple marketing objectives that we can choose for our clients. You can tailor your message and creative depending on what you want to say and who you are talking to.
- Organic reach can only get you so far: McKenzie Partners can build a comprehensive organic strategy for your socials and it’s an essential channel to market your business. However, organic social will only take you so far. Ads allow brands to reach new potential customers.
- Targeting capabilities: the targeting capabilities on social media are endless, from location to age, to gender or interests. We can even overlay targeting data such as lookalike audiences or remarketing.
- Measurement and data: the beauty with social media advertising is that every ad is measurable. We can see engagement and sales data on every ad we run.
Why use McKenzie Partners to manage your social media marketing and ads?
- We are a Facebook Business Partner: This means we have been recognised by Facebook for our excellent service and technical skills. We get access to resources directly at Facebook that can help fuel growth for our clients. We also have access to first class training programs and first-to-market tools for our clients.
- We’ve got all your social needs covered. We offer social media strategy, content creation, platform management and campaign management.
- Our creative team are the experts in social design and copy, so your socials will stand out from your competitors.