McKenzie Partners delivered a bold, high impact campaign for Chery, designed to generate awareness, drive customer engagement, and support strong showroom activity. The campaign focused on creating immediate visual impact while communicating a clear promotional offer that encouraged customers to act. Strong headline treatment, vibrant colour palettes, and confident vehicle presentation helped the campaign stand out across a competitive automotive market.

The creative approach was built around clarity and consistency. Messaging was designed to be instantly understood, ensuring audiences could instantly connect with the offer regardless of where they encountered it. Every element of the campaign was developed to work cohesively across multiple environments, reinforcing brand presence and maintaining momentum throughout the promotional period.

To maximise reach, McKenzie Partners executed a fully integrated media strategy across Google Ads, Meta placements, social stories, web banners, and digital billboards. Google Ads captured high intent audiences actively researching vehicles, while Meta placements and social stories drove awareness and engagement through visually led content. Web banners extended visibility across relevant online platforms, and digital billboards delivered strong local exposure.

The campaign also included point-of-sale advertising to strengthen the in-dealership experience. Branded POS materials ensured the promotional message remained consistent from digital touchpoints through to the showroom floor, supporting stronger customer engagement at the final stage of the journey.

This campaign highlights McKenzie Partners’ expertise in automotive advertising, combining strategic media planning, strong creative execution, and integrated channel delivery to drive meaningful results for automotive brands and dealer groups.