Four-day clearance events leave no room for passive marketing. Every impression must work harder, every placement must reinforce urgency, and every creative execution must drive immediate response.

For Mazda’s ‘Blackout Demo Clearance’ campaign, McKenzie Partners developed a bold retail platform designed to maximise visibility and accelerate demo inventory movement within a tightly defined sales window.

The creative direction embraced contrast and dominance. A blackout visual environment paired with strong typography and controlled red accents created immediate stopping power. The repetition of the Blackout message reinforced memorability, while the clean vehicle line up maintained focus on inventory and tentpole event timing.

Execution included a high impact web banner creative built specifically for Google ad placements, ensuring visibility across display networks and performance environments. In parallel, a targeted social campaign was deployed across Meta, using static variations optimised for feed and story formats to maximise engagement and reach.

Creative assets were adapted to suit each channel while maintaining a consistent visual hierarchy and strong retail message. This alignment across Google and Meta ensured the campaign delivered urgency at scale while supporting dealership level activity.

This campaign demonstrates McKenzie Partners’ strength in automotive retail marketing, combining bold creative direction, channel specific execution, and performance led media strategy to deliver measurable outcomes within compressed sales periods.