The Power of TV with the Targeting of Digital
Catch Up TV (also called BVOD) allows our clients to advertise to potential customers when they are watching 7plus, 9Now, 10 play, SBS On Demand and Foxtel On Demand.
It’s a great way to get your brand in front of customers on TV with less wastage than traditional Free To Air TV advertising.
One big difference with Catch Up TV is that we buy it programmatically – we work with our clients on the audience that they are trying to reach. So, we serve your ad to a particular person rather than to a specific channel or show. We can target a demographic, location, interests, occupation and even income. For example, if you want to target someone in Western Sydney who earns over $250k a year and who is in the market to buy a car, we can serve them a 15 or 30 second video on their TV or device. This viewer may be watching re-runs of The Block on 9Now or Law & Order SVU on Foxtel on Demand.
Advantages of Catch Up TV include the ability to reach audiences at their most engaged, achieve transparency with data, run middle/top and bottom of the funnel campaigns and target niche audiences. Find out more about getting your brand on Catch Up.