Outdoor media

Make an Impact with Outdoor Media

Outdoor Media advertising is the perfect medium for reaching people on the move. You can advertise to potential customers on the highway, at the airport, on the bus and train and in shopping centres. 78% of Australians see some form of Outdoor Media each week, including digital screens, billboards, and posters. McKenzie Partners helps you stand out and capture attention where it counts.

When should you choose Outdoor Media Advertising?

• If you’re launching a brand or you want to build and maintain brand awareness cost effectively.
• If you want to create a big impact and reach a large audience in a targeted location.
• If you’re looking to target a specific audience or location with high frequency, such as business travellers at the airport, a billboard on a particular route, or advertising outside a specific shop.
• If you want to reinforce a message to complement your other advertising mediums.

This is why you should use McKenzie Partners to book your outdoor media advertising:

• Options and strategy: There are many Outdoor Media providers—and we have strong relationships with all of them. Once we understand your goals and objectives, we’ll approach the most suitable companies and deliver the best Outdoor Media strategy to meet your needs.
• Access to agency media rates: We buy Outdoor Media at scale, giving us access to competitive agency rates and allowing us to negotiate cost-effective Outdoor Media Advertising on your behalf.
• Distress media: If a billboard isn’t sold, then we get access to distress media rates – i.e. last-minute deals.
• Creative Support: With a dedicated in-house creative team, we can design impactful Outdoor Media Advertising tailored to your campaign. When last-minute opportunities arise, we’re equipped to deliver artwork fast to match the pace.
• Synergy: We ensure your Outdoor Media integrates seamlessly with your broader advertising strategy—creating consistent, powerful messaging across all platforms.